Eight Best Practices for SEO Internal Link Structure

By Katrina Manning - Any competitive website is constantly updating, understanding and enforcing its SEO. With billions of websites to compete with, ensuring that your website is appealing to your target audience as well as the search engines is absolutely essential. One of the most useful methods of improving content marketing SEO is using internal linking.

Why Use Internal Linking?
Internal links, unlike external links, provide instantaneous access to another page or section within the same website. External links, in contrast, point to information within external domains and other websites. Using internal links vastly improves the SEO of a website by providing clear paths to authoritative and relevant information for both Internet users and search engines. By pointing to specific pieces of interesting and useful information, internal links demonstrate the value and importance of your website, and highlight why search engines should display your website within their search results.

How do I Use and Create Internal Links?
Understanding the importance of internal links is one thing. Creating and using them effectively, is another thing entirely. Here are some tips for structuring your internal links so that they benefit your website and improve your SEO.

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